No one names paints better than Natalie and Caleb Ebel, the husband-and-wife co-founders of Backdrop. Silver Lake Dad" The slate blue-gray, Natalie says, is a tribute to her partner: ?It?s kind of like a running joke,? she says. ?What is a Silver Lake dad" They live in Silver Lake. They listen to NPR. They do school drop-off.? (?They?re a walking cliché,? Caleb adds.) Silver Lake Dad sits beside Disco Nap (a light acid yellow), Tan Lines (a deep yellow), Blue Is the Coolest Color (a saturated blue), Weekend Upstate (dark green with a hint of blue). Surf Camp is so emotionally resonant that it does the work of selling itself: ?Sometimes people buy the paint because of the names,? Caleb says. ?Surf Camp’s a best seller ? it’s a super-interesting, dynamic dark blue with green undertones, but we get people messaging us all the time that ?I just bought that because I wanted my backdrop to be Surf Camp.?? ?????"""""""""""""""""
That sense of fun, creativity, and purpose defines the LA-based line, and it?s so persuasive that the paint brand is the only one we know of to have a merch line ? or, indeed, to be ?pretty much sold out? an 11-piece collaboration with Madewell, featuring overalls, chore jackets, socks, hats, and shoes. ?That was so cool ? that was basically a dream come true,? Natalie says. ?Even Caleb wears it. It?s unisex and it?s super comfortable.?
Surf Camp swa...