in designing plant-based restaurant humble pizza, child studio researched the origins of cafe culture in london, coming across the charming mid-century formica cafes, which began appearing in west london in the fifties. typically established by italian immigrant families, these classic bars served simple snacks and drinks in pared-back modernist interiors of laminate surfaces and pastel tones. situated on the iconic king?s road, the neighborhood synonymous with alternative british fashion, music and pop culture movements of the twentieth century, the restaurant pays homage to those cafes, through singular materiality, soft pink hues, and crafted details that define this unique interior.
the restaurant sits behind a characterful period timber shopfront, facing the iconic king?s road  
 
 
?humble pizza is a fantasy about king?s road of the time when vivienne westwood was setting up her first boutique down the road, the rolling stones were hanging out at the notorious chelsea drugstore and the whole street was buzzing with hippies, punks and fashion kids,? note alexey kostikov and chieh huang, founders of child studio. the restaurant sits behind a characterful period timber shopfront, whose facade was stripped back from the later additions to reveal the original features, including the ornate cast iron grilles. the long and narrow floor plan informed the layout with a long banquette seat flanking one side and a 5,5 meter display counter located along the opposite wall. an...