Optimove, Tel-Aviv Offices, Adgar Towers - Architecture Blogs

Optimove, Tel-Aviv Offices, Adgar Towers



Optimove Adgar Towers, Tel-Aviv Interior, Israel Architecture Interior Photos
Optimove, Tel-Aviv Offices
Contemporary Offices Development Israel – interior design by Studio Roy David
30 Jul 2018
Optimove Tel-Aviv Office Interior
Interior Design: Studio Roy David
Location: 2nd Ha’Shlosha Street, Adgar Towers, Tel-Aviv, Israel
Optimove, Tel-Aviv Offices
The offices of high tech company Optimove are spread over 2,500 sqm on the 33rd and 34th floors of the Adgar 360 Tower, located in the heart of Tel Aviv’s business district.

Optimove’s mission is to help marketers drive measurable growth by autonomously transforming customer data into actionable insights, its scientific approach to marketing relations and creative development is what makes it a unique company in its field.
Studio Roy David was commissioned by Optimove to design their new office space.

The company started out as a small company whose first offices were located in the humble HaTikva neighborhood, and from there continued to grow based on non-draft capital from outside investors.

The design concept was born out of the desire to examine the interactions between the world of science and the world of creation. Science representing sharp and rigid geometry, creation representing organic and often amorphic patterns, resulting in a design language that expresses duality and synergy. An example of which being the reception desk, combining a strict rectangular body, framed by an iron profile a...
URL: https://www.e-architect.co.uk/

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