Massimo Dutti Masaryk, Mexico City Shop, Mexican Retail Building, Commercial Architecture, Photos
Massimo Dutti Masaryk in Mexico City
New Commercial Retail Development Mexico ? design by Sordo Madaleno Arquitectos
31 Mar 2019
Massimo Dutti Masaryk
Architects: Sordo Madaleno Arquitectos
Location: Presidente Masaryk Avenue, Mexico City, Mexico

Massimo Dutti Masaryk the new flagship store for Massimo Dutti is located on Presidente Masaryk Avenue, one of the most prestigious streets in Mexico City. Home to leading brands, it is considered the city?s ?golden mile? and has recently undergone a makeover to improve its urban qualities.

With the goal of turning the building into a veritable work of architecture that serves as an aesthetic reference point within this exceptional context, the scale and design of the project reflects a desire to integrate it into the Polanco neighborhood.
The building façade is designed to match the formal landscape of heights and voids found in the zone?s historical architecture. The rhythm of rectangular modules is formed by an orthogonal metal structure, while the texture of the façade is a screen inspired by a reinterpretation of the traditional wrought iron railings of Polanco. The screen generates a series of rectangular niches that are randomly repeated within the orthogonal mesh.

This is a lively and flexible architecture, thanks to the strong connection between interior and exterior. Each of these niches becomes a window, showcase or ...