Dream Machine transforms abandoned retail space into the latest made-for-Instagram ?experience? - Architecture Blogs

Dream Machine transforms abandoned retail space into the latest made-for-Instagram ?experience?



Swimming in 38,000 balls" Going down a ?Willy Wonka-inspired? rainbow hallway" It was all a dream! In the age of the mega-popular Museum of Ice Cream and a growing array of made-for-Instagram playgrounds, the latest color-saturated, interactive ?experience? to arrive offers a sleepy twist.

A balloon installation greets visitors as they first enter the Dream Machine exhibit.

Dream Machine, opening April 5 in Brooklyn, New York, is inspired by a growing interest in mindfulness and better sleep practices. Inside you?ll find 10 dream-inspired rooms that flow into one another, each one as vibrant as the previous.
Founders Paige Solomon and Gary Johnson both came from an experiential ad agency, where they created pop-up spaces for brands like Netflix and Sony. With Dream Machine, they hope to channel their expertise into their own unique creation. When the pair first stumbled upon this abandoned retail space in Williamsburg, it had been empty for a few years. The property had been locked into a separate 10-year lease, but with the promise of patching up broken ceilings and bathrooms as well as bringing ?PR energy,? they were able to secure a short-term contract for the space.
The entire experience, the founders say, uses ?Instagram to design for Instagram.? We?re not totally sure what that means, but just know that each room is a pre-setup photo moment.
There?s the secret washing machine room, entered by opening up a washer in a ?drop-off a...
Source: curbed
URL: http://www.curbed.com/

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