HOFER ALPHA Retail Network, Eberstalzell Commercial Building, Contemporary Architecture Design
HOFER ALPHA Retail Network in Austria
10 Feb 2020
HOFER ALPHA Retail Network
Design: ATP architects engineers
Location: Eberstalzell, Austria

The new premisses for HOFER ALPHA Retail Network is in a former production hall covering 20,000 square meters. The building is being refurbished and transformed into a multifunctional competence center. The client, the food retailer HOFER KG, teamed up with ATP to carry out this pioneering project, whose very clear objective is to develop a unique ?office landscape?.

In order to be able to zone a building of this scale, ATP selected a deliberately expressive architectural language. The seven-meter-high shed roof spans an imposing auditorium space, which is generously planted with real trees and surrounded by the working spaces of HOFER and the facilities of the University of Applied Sciences Upper Austria. The transparent, flexibly usable office zones contain a range of spaces into which users can retreat. The bright and innovatively shaped meeting rooms act like ?mounds? that structure the broad hall in which apparently weightless timber-and-steel ?ships? appear to float.
Eberstalzell is a small town of around 2,700 people in the foothills of the Alps in the Upper Austrian district of Wels-Land. The surrounding industrial zone has been growing steadily since the mid-2010s due to the fact that the town, despite its idyllic rural setting, ...