7 reasons the design industry may have forgotten Yves Béhar
Fast Company?s profile features revealing anecdotes about the designer?s startup-funded flops Yves Béhar?s résumé features a dizzying roster of established global brands and potentially world-changing ideas. But among a handful of hits is a long list of failed and forgettable Silicon Valley-bankrolled products, some of which?a $700 juicer for pouches which reviewers discovered could be squeezed by hand?have become poster children for design?s extravagant knack for solving the wrong problems.
In a new Fast Company feature deftly reported by Austin Carr, Béhar laments the fact that he hasn?t achieved the same level of fame?or, perhaps, respect?as his peers. At a posh San Francisco event, he tells his fellow partygoers: ?Ten years ago, I was on the cover, and now they?re doing that story of, ?Whatever happened to Yves Béhar"???
Béhar talks about growing up in Switzerland for Curbed?s Home Sweet Home series.
Béhar is undoubtedly a very well-known designer who elevated the profession along with his own profile. But for all Béhar?s big-time commissions, media appearances, and speaking engagements, writes Carr, he?s regarded by his colleagues as someone who is ?willing to slap his name on anything: robots, smart turntables, body sensors?products that look sexy but rarely live up to the hype.?
Once a darling of the design press, Béhar?s newest product launches?a smart lock, a robot crib, a flat-screen monitor for displaying art?have been met with growing crit...
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