Zolaism Café is a stunning new store of the new-Chinese-style dessert brand ?Zolaism? in Aranya, Qinhuangdao, designed by B.L.U.E. Architecture Studio.

Description
1/ project overview
The project is the new store of the new-Chinese-style dessert brand ?Zolaism? in Aranya, Qinhuangdao, one of the most popular seaside resort communities sitting 3-4 hours drive from the central city of Beijing. Located in the plaza of the community, the site is an addition attached to the north side of the original building of cinema, facing the main road and featuring a wide field of view. The philosophy of the brand derives from the natural beauty of mountains and seas. Because of the brand concept and the humanistic atmosphere of the community by the sea, we drew inspirations from nature while respecting the spirit of the site and continuing the brand spirit. 2/ design concept
The design starts from nature. In the vast world, humans are small and lonely entity. The tranquility and vastness of nature help people to escape from the rhythm of urban life and to return to their true nature. Here, we hope the architecture can be a spiritual place for people to settle down.
The design also starts from emotion. Living in highly-industrialized and information-based modern cities, the spaces and the products we use are mostly the results of data analysis and rational judgement. Under the condition, people can hardly build emotional connection with objects and spaces; they can ...