It is perhaps with age and a modicum of wisdom that I now appreciate the true value of good design. Made to last, it transcends the fickle nature of fast fashion, embodying a sense of permanence, quality and integrity. I believe we must face up to the challenge of combating our propensity to throwaway and over-consume, educating children and adults alike that natural materials are in ever-increasingly short supply. As large corporations work to direct our minds towards the approaching festive season, now is a perfect time to reassess our own moral code and think about how we will spend that hard-earned cash.With this in mind, wood is indeed good. Would I have appreciated the wooden toys and objects in this article when I was a kid" In all probability, no. And yet here I am espousing the merits of good design and ergo, buying better. While the majority of kids are unlikely to appreciate a well-designed wooden object on the morning of December 25th, it’s all a matter of small and determined steps.NunuDesigned by Steffen Juul for Danish brand Woud, Nunu the elephant is winsome, simple and enchanting. Made from solid oak and available in two sizes, Nunu is an expressive piece whose being was inspired by the age-old tradition of Danish architects and designers making aesthetic wooden objects.RELATED: Kay Bojesen: Smiling on Danish DesignNunu by Steffen Juul.Nunu by Steffen Juul.Nunu by Steffen Juul.Images courtesy of Woud.PermafrostNorway is a count...