Why our homes have gone green: environmentalism, a 70s revival, and our need to be soothed It started with the houseplants. Deep shades of green began to fill my Instagram and Pinterest feeds via fiddle-leaf figs and artfully placed monstera leaves. Soon the plants had backdrops in the form of tropical wallpapers. It?s been a gradual build, but today, we seem to be reaching full saturation of emerald green in home decor.
Six months ago, I witnessed the current appetite for emerald green firsthand when I wrote a feature on blogger Jordan Ferney?s San Francisco home for Parents magazine (where I am the lifestyle director). Her sons? bold green room was the star of the story. Decked out nearly floor to ceiling in shades of green, this room made a statement?we liked it so much, we used the color scheme for her cover shoot as well. The Pantone Institute named Emerald 17-5641 its color of the year back in 2013, but Leatrice Eiseman, a color consultant and executive director of the Pantone Color Institute, says that it?s common for colors to be a slow burn when it comes to the home. ?When we named emerald color of the year, we saw it immediately in fashion?in shoes, in dresses?but for the home, it took more time.? Eiseman says that when a color begins to trend, consumers won?t run right out to buy, say, emerald green chairs, but they?ll maybe buy pillows with the color in the pattern. Gradually, the hue gets implanted in their minds. ?When people see a color online and in ...