Made by We, the company?s attempt at a town square, features goods created by members of the WeWork community. Billed as a ?town square? for mission-driven projects and small businesses, Made by We, a new retail and coworking concept introduced by the We Company, opens today in New York City?s Flatiron district. It?s the latest expansion of the extended We universe, which includes WeWork, WeLive (coliving), and even WeGrow (schools).
The coworking and coliving giant appears to be counting on the synergy of not only selling goods to its own members, a potentially desirable group of consumers, but also testing an on-demand model of coworking in a high-traffic area, a concept that could be replicated in other dense urban areas.
?Everything we do at the We Company, from the spaces we curate to the service offerings we provide, is intended to create meaningful human connections,? said Julie Rice, a WeWork partner, in a statement. ?Made by We was launched with a vision to connect the We community with the rest of the world, and provide people with the best on-demand workspace, services, and products, no membership required.?
Dave Burk, courtesy We Company
Made by We benefits from the synergy of retail sales and foot traffic from a constant crowd using the attached coworking space.

This new facet of the business debuts as the We Company, valued at $47 billion, seeks to show it can turn a profit and continue growing as the company considers going ...