New financial results show the global office space empire increasingly focused on custom offerings for big business Every week, we get one step closer to the WeSingularity. The sprawling WeCompany, the recently created parent company of coworking giant WeWork, continues to expand and seems poised to enter every single aspect of their clients? lives.
What other postmodern corporation, serving more than 400,000 members in 27 countries, has made investments in office space, retail, housing, preschools and college campuses, food startups, and a wave generator for inland surfing"
Early in the WeWork?s existence, co-founder Adam Neumann described his ambitions for the startup as a ?physical social network,? something WeWork seems to embody more and more with each new addition to its mission. Though the company has maintained its you-can-make-it-if-you-hustle-harder ethos, WeWork has also become increasingly more focused on large corporate clients, not just the freelance creatives for whom kombucha on tap is a desirable perk. At a time when WeWork?s core business is rapidly expanding?the company recently became Manhattan?s largest office tenant last fall and wants to grow its 10,000-person global workforce by 6,000 new employees in 2019?it?s also continuing a strong pivot toward servicing corporations.

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The Nashville WeWork Tower near the Cumberland River downtown.

The strategy, which includes building and managing entire office...