What say you, millennials" Ikea has been busy with a slew of designer collaborations lately, including a Millennial-focused collection with Virgil Abloh, founder of red-hot fashion label Off-White. First announced at the Swedish retailer?s Democratic Design Days event this past June, the collaboration has already given birth to an Off-White take on Ikea?s now iconic Frakta shopping bag, and now, a rug"
Yesterday, Abloh posted an Instagram (and a Periscope live stream) from Ikea?s prototype shop in Älmhult, Sweden, showing off a traditional patterned rug emblazoned with his signature text in all caps and quotation marks. Another ?gram reveals the full text: ?KEEP OFF.? Fair enough.

taking your input on this @ikeatoday interior design project. live in a second on twitter @virgilabloh via periscope #ikeaxvirgil A post shared by @virgilabloh on Oct 16, 2017 at 7:56am PDT
Behind the scenes w Virgil Abloh in the prototype-shop tonight #IKEAxVirgil #collab #offwhite A post shared by Kajsa Nilsson (@kajsa_nilsson) on Oct 16, 2017 at 9:17am PDT

@virgilabloh chatting about Architecture, Design and the collaboration w IKEA . #virgilabloh #IKEAxVirgil #offwhite #collab A post shared by Kajsa Nilsson (@kajsa_nilsson) on Oct 16, 2017 at 9:30am PDT

Live from the prototype shop in Älmhult! #ikeaxvirgil #ikeatoday @ikeatoday https://t.co/hxxhA4JDrJ? virgil abloh (@virgilabloh) October 16, 2017

The collection, which is due to drop sometime...