New Victoria & Albert Museum Shop, West London Retail Interior Design, Store Photo
Victoria & Albert Museum Shop
New Architecture at the V&A London Museum, England, UK – design by Friend & Company
21 Jun 2017
Victoria & Albert Museum Shop
V&A Museum Shop in London
Design: Friend & Company, Architects
Friend & Company ?total architecture? re-design of Victoria & Albert Museum shop
Architecture practice Friend & Company has led the new design of the Victoria &

Albert Museum shop, opened on May 4th. With their signature total

architecture approach the new shop embraces craftsmanship, and is set to be an

inspirational space for the 21st century museum-goer.

London-based Friend & Company won an international competition in 2016, leading a collective of
designers with an approach true to the V&A?s ethos. After 12 months of

collaborative work the eagerly anticipated new shop is open.
Situated at the heart of the museum, the site is crucial in defining the V&A

experience. The V&A archives at Blythe House reveal that the first V&A shop, as

early as 1863, was a showcase for new crafts and a place for visitors to connect

with the museum collections. This remodel creates a multi-functional space in

keeping with the museum, capable of hosting diverse events, as well as classic

retail areas, to respond to its growing audience. Friend & Company’s design is

true to the V&...