The retailer is partnering with Backdrop to offer six enticing paint colors Urban Outfitters is low-key one of our go-tos for affordable, trendy furniture. And now, you can put the finishing touches on your perfectly curated boho-meets-urbanite vibe by choosing a paint color to go with it. The retailer is partnering with Backdrop, the millennial-focused direct-to-consumer paint brand that launched last year, to offer its first selection of wall colors.

Backdrop/Urban Outfitters

Backdrop/Urban Outfitters

Urban Outfitters will carry six of Backdrop?s selection of 50 colors including a tawny yellow (?tanlines?), soft gray (?Moonstone?), peachy pink (?Modern Love?), griege-purple (?Not So Delicate?), yellow-green (?Natural Habitat?), and a deep blue-green (?Surf Camp?). The paints are available online and in-stores along with an assortment of Backdrop?s paint accessories.
Backdrop/Urban Outfitters

You can pick up the paint online or in select stores (Backdrop?s full selection is available on its website). It?s a smart move for Backdrop, who will be able to reach a whole new set of aesthetically-minded shoppers. But it?s also a great move for Urban Outfitters, which is quickly becoming a one-stop lifestyle shop for people with a certain style.

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