Tostado Café Club in Buenos Aires, Av. Córdoba Shop, Buenos Aires Commercial Interior Images
Tostado Callao Cafe in Buenos Aires
New Av. Córdoba Shop Interior Redevelopment in Argentina ? design by Hitzig Militello Architects
23 Jul 2019
Tostado Callao Cafe
Design: Hitzig Militello Architects
Location: Av. Córdoba 1800 C1023AAA, 1187 CABA, Buenos Aires, Argentina, South America
Tostado Callao Cafe

Starting off from the idea of recreating the spirit of the traditional Buenos Aires groceries without resorting to cliches, Hitzig Militello Architects worked with the materiality they thought best reflects this kind of store: the wooden box for groceries. The sheer simplicity of this single element can generate spatiality both by addition and subtraction. The result attempts to describe this spirit, which was built by the abstraction of these elements. In short: constructing the decoration without decorating the construction.
As a part of the Tostado Café Club project since the creation of the general concept of the brand, the architectonic search ubiquitously attempts a comprehensive reflection of the essence of the product. A clear concept taken as a starting point allows for a narrowing of the gap between image and branding and between architecture and interiorism.

Spatiality and materiality go in the same direction when attempting to vehemently express the general idea for the project: a single-material container (floors and walls in graphite gray calcarean tiles) ...