The design story behind 10 of Muji?s best ideas
In a new book about his body of work, designer Naoto Fukasawa explains how he applies his philosophy to the minimalist brand
Courtesy Phaidon
Naoto Fukasawa: Embodiment, a new book from Phaidon, chronicles the Japanese designer?s body of work.
Muji is, in some respects, both a shopper?s dream and nightmare. Everything in the stores seems just right: the rice cookers, the aromatherapy diffusers, the modular storage boxes. It takes a tremendous amount of willpower not to blow an entire paycheck on one shopping trip.
The just-right feeling about its products is no accident. Industrial designer Naoto Fukasawa, a member of Muji?s advisory board, has built his creative sensibility around making products that feel satisfying, but that you haven?t encountered before. ?I try to design not from the perspective of creating something new, but rather from a viewpoint of helping people realize something that they actually knew already,? Fukasawa writes in Naoto Fukasawa: Embodiment, a new monograph about his work from Phaidon.
Fukasawa has designed for a number of eminent design companies all around the world like Herman Miller, Alessi, B&B Italia, Magis, and De Padova. But Muji, with its comparatively affordable prices and scale, is where most people are likely to encounter his work and experience his creative philosophy first hand.
Courtesy Naoto Fukasawa Design
Designer Naoto Fukasawa
Fukasawa compares his work to ...
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