Target collabs with Chip and Joanna Gaines to fulfill all your modern farmhouse dreams
This is not a drill Weeks after introducing a midcentury-inspired furniture line, Target has announced another crowd-pleaser: A home and lifestyle brand designed in partnership with none other than Chip and Joanna Gaines, stars of the popular HGTV show Fixer Upper and founders of Magnolia Market. Called ?Hearth & Hand with Magnolia,? the line is the couple?s first exclusive collaboration with another retailer.
The 300-item collection will include tabletop and decor items, gifts, and more, with prices ranging from 99 cents to $129.99. In fact, most products will come in at under $30, according to the press release. And the aesthetic" ?Modern farmhouse,? of course?the eclectically cozy look fans of Fixer Upper should be well familiar with and fond of. Here?s a peak of a few products in the line.
Target
The collaboration will drop on November 5, but it won?t stop there. The partnership will be refreshed every season for several years. Watch this space for the latest news.
Via: Business Insider
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