Michelle Gerard

The direct-to-consumer furniture brand comes full circle It was bound to happen. Floyd, the Detroit-based purveyor of flatpack platform beds, tables, shelves, and sofas, is now making a mattress.
In the direct-to-consumer ecosystem, Floyd has closed the loop, so to speak, with a bed in a box delivered to your doorstep and ready to sit atop its popular birchwood bed frame.
The mattress is made from an engineered sandwich of materials: 1,000 pocketed coils sit next to a layer of foam that?s infused with copper and graphite to keep you cool at night. The 10-inch mattress is wrapped in a breathable Tencel top cover that has a no-slip bottom so the mattress stays put on the frame.

Floyd
The Floyd mattress?s origin story went something like this: Customers asked for the best mattress to go with the bed frame and the company wasn?t sure there was one. So it made one.
After all, in the direct-to-consumer world, even remotely adjacent products are opportunities (see Brooklinen?s new lifestyle shop and Burrow?s recent product expansions). You?re not just buying a mattress, you?re outfitting a bedroom. You?re not just outfitting a bedroom, you?re building a cohesive lifestyle.
In Floyd?s case, it?s bringing its customers one step closer to only needing one click of the checkout button when furnishing their homes.
The Floyd mattress starts at $795 for a twin and goes up to $1,195 for a king.

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