produced alongside le coup d?avance and usbek & rica magazine for maif social club in paris, studio 5?5 has designed an exhibition space for the ?causes toujours! du hashtag à la rue? installation. the project has been undertaken with a keen focus on economic and ecological issues. the design team has therefore based the exhibition on a re-design of colorful exhibition grids that can be assembled and reconfigured on demand for other sites and uses.

all images courtesy of studio 5?5
 
 
envisioned as a ?large cloud of colors?, the design was conceived by studio 5?5 to create a dialogue between art and society. the space has been imagined as a place between two worlds: virtual and reality. with this in mind, 5?5 has created a scenography where the various contents float, like a virtual model that comes to life in a physical space.
 
 
within the installation, different subjects are confronted with each other. beyond hosting the exhibition content itself, the scenography is formed to be an expressive tool in its own right. the colorful palette of hues help navigate visitors, from royal blue to canary yellow to bright white. for the project, studio 5?5 has created a design that can be reconfigured on demand for roaming, or even another exhibition.

 
 
project info:
 
project name: ?causes toujours! du hashtag à la rue?
location: maif social club, paris, france
design studio: studio 5?5
artists: filipe vilas-boas, véronique béland, rero, lorena ziller...