Stone Island, Chicago Commercial Project, Illinois Shop Interior Architecture Development, Photos
Stone Island in Chicago, IL
Oct 25, 2022
Architects: OMA / AMO
Location: 48 East Oak Street, 60611 Chicago, Illinois, USA

Photos: Marco Cappelletti, courtesy OMA AMO and Stone Island
Stone Island, Illinois
Long before social media, Stone Island built a loyal community of followers, drawn by the brand?s devotion to research and technology. The new stores ? in Chicago, Seoul, Munich, Stockholm ? complement Stone Island?s current online presence. Here, the physical and virtual journeys come together.

The new stores are the base for Stone Island?s community. Altar-like spaces and objects resonate with the rituals of the followers and appeal to new customers. Niches for archive pieces and prototypes ? results of years of experimentation in Stone Island?s lab in Ravarino ? and dedicated rooms for collaboration and processes highlight the brand?s dedication to innovation. The stores serve the community beyond opening hours; public presentations, salons, workshops and private events take place here.
The architecture of the new stores reflects Stone Island?s approach to product design and experimentation on materiality. Off-the-shelf materials go through unique treatments to acquire different appearances and properties. Recycled paper and resins are compressed under high pressure to become Stone Island?s own defined ?concrete?. Cork ? the central material to the Stone Island stores...