Southbank by Beulah Melbourne Tower Competition, Architecture Contest Victoria
Southbank by Beulah Tower Competition Melbourne
Contemporary Tower Competition in Victoria, Australia – design by MAD Architects
29 Jul 2018
Southbank by Beulah Melbourne
Design: MAD Architects
Location: Melbourne, Victoria, Australia
Southbank by Beulah in Melbourne
MAD Proposes a New Landmark Building for Melbourne
July 2018 – Beijing, China – MAD reveals its proposal for the ?Southbank by Beulah? tower competition. Defying the typical glass, box-like buildings of Melbourne that appear detached from the city?s historic parks and natural local terrain, MAD?s organic design introduces a silhouette of natural forms ? mountain, tree, cloud ? into the dense city center, offering a distinct and iconic scheme for the skyline, that reconnects citizens with nature.
image by MIR
Selected as the only firm from Asia by Beulah International, MAD is competing alongside BIG, Coop Himmelb(l)au, MVRDV, OMA, and UNStudio to conceive a mixed-use program of more than 220,000sqm for the heart of Melbourne ? a piece of urban infrastructure that re-thinks the commercial, residential, retail, and public spaces of the city ? along the city?s prestigious waterfront precinct.

image by MIR
Located at the corner of City Road and Southbank Boulevard, the site is positioned in a dense part of Melbourne?s downtown core, surrounded by a number of other existing towers facing one another.

images courte...