Shopper’s Diary: A “Reverence for the Everyday” at Hold General Store in British Columbia
The inspiration for Hold General Store came from an unlikely place: farm-fresh vegetables. While working on her grandparents’ farm, owner Marla Ebell would “stay up all night, carefully wrapping up all the vegetables in paper and string” in preparation for the local greenmarket. “It was during this time that I started to dream about a general store in a real way,” she says. Ebell believes that the same care and attention that we give our food should translate into quotidian objects. “Sourcing food locally often comes more naturally to us, and it can be applied to every aspect of our home,” she says, from brushes to kitchen cloths. Join us for a look inside her Victoria, British Columbia shop (and head over to Gardenista for a look at the greens she still sells from her grandparents’ farm). Photography by Kelly Brown, courtesy of Hold General Store.
Above: Hold follows a simple philosophy: “Treasure simplicity, notice the small things. Fill your home with tools you cherish and allow their stories to integrate into your everyday.” The shop’s logo, hand-painted onto a front window, follows suit.
Above: Inside the shop, goods are displayed on solid-wood benches and tables; a wooden rack hangs from the ceiling for drying herbs; and greenery from Ebell’s family farm adds color. On a wooden rack in the back of the shop is a selection of well-made clothing, including organic cotton shirts ($240 CAD,...
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