Early data from Lime and Uber?s Jump show users are sometimes choosing dockless modes over cars It?s incredible to think about how different the shared mobility landscape was just 12 months ago. Lime was just launching the first of its dockless fleets, starting with pedal bikes. Jump was still named Social Bicycles, and was about to wade into the e-bike world. Uber, for its part, didn?t seem the least bit interested in bikes and scooters.
One year later, Uber has purchased Jump and invested in Lime. And in the past week, both Uber and Lime have released some intriguing data that these companies claim show riders are using micromobility solutions to ditch cars and access transit.
In February, Uber?s app was reconfigured so Jump?s e-bikes could be booked directly as part of multimodal trips. This allows Uber to use its trip data to see whether or not its users are choosing e-bikes over ride-hailing, according to a Medium post by Uber policy analyst Santosh Rao. And at least for a small sample of users in San Francisco (right now there are only 250 bikes allowed in the city), the answer was yes?especially during daytime, when congestion was perceived to be higher on city streets. Uber?s analysis looked at a group of people dubbed ?early adopters??users who averaged at least one trip a week on Uber before Jump?s introduction, and have tried Jump at least once. After the introduction of Jump, trip frequency among this group increased by 15 percent, but the the number of U...