Very cold morning, a few weeks ago. Prepping for a quick trip to Valencia. Porcelanosa Group has invited Decoist to sunny Spain to show us around their factory and get a sneak peek of their new product lines for 2017. Not only that but they promised we’ll have a great time in their showrooms, enjoying great design and amazing new technology. And right they were …Design your own tile #PorcelanosaExperienceThe trip from the airport to the Porcelanosa Valley (just kidding, it’s in Villarreal, a city in provincia de Castellón) is nothing short of amazing. Orange trees left and right, for hundreds of kilometers, will make for a monotony that is as beautiful as it is peaceful. Actually this is where it all started many many years ago; my funny driver tells me. Pepe Soriano, a man with deep agricultural roots, had to find a solution to fight the weather, which at times would destroy his naranjos plantation. Trying to build a new business, thanks to his dedication for pottery he put the bases of what is now one of Spain’s most recognizable brands – Porcelanosa.But enough with the history and all the relaxation, we arrive at the headquarters for the annual International Design Festival. White buildings with elegant appearances and black windows dominate the “scenery”; it’s an emblematic design that every showroom has. But that’s not the cool part. The cool part is inside, where their designers managed to find the perfect way to ...