POPPEE – Designers’ Brands Collection Store, Beijing Retail Interior, Chinese Architecture Images
POPPEE – Designers’ Brands Collection Store in Beijing
Commercial Interior on South Sanlitun Road in China – design by Atelier Tree
12 Dec 2017
POPPEE – Designers’ Brands Collection Store
Architects: Atelier Tree
Location: Ground Floor of Topwin Center, No.1 South Sanlitun Road, Beijing, China
POPPEE – Designers’ Brands Collection Store

Atelier Tree designed out a golden cloud floating within a concrete box, which perfectly displays a number of brands’ jewelries and creates a shocking brand vision of POPPEE Collection store itself.

Design inspiration derives from an amazing natural phenomenon–crepuscular rays( Tyndall effect), which enlightens the logical growth of exhibit racks and becomes the original type of interior illumination design as well.
Architect saves the ground space for landscape, with exhibiting boxes hanging in the air, which makes the whole indoor structure floating. Particularly designed acrylic boxes, accommodating numerous brands? jewelries, locate at different heights within visitors? sight and deliver load up through gold stainless steel pipes with a diameter of 13mm.

The ceiling shapes a unique geometric cloud through a metal frame formed with a diameter of 2.5mm. This metal frame makes the golden cloud full with air and penetrated by lights, hence interesting tension is produced ...