From day one, Polestar has made a concerted effort to stand out among the competitively crowded EV segment. The brand’s stable of minimalist-modern vehicles have silently blazed their own aesthetic route; each Polestar model is easily identifiable even at a glance from the herds of similarly sculpted silhouettes of other brands, electric or otherwise. Add Polestar’s commitment toward achieving closed circle sustainability and engineering industry-leading safety, and you’ve got one of the most compelling automotive brands associated with the future of electric vehicles.

Polestar’s effort to stand from the crowd has also been expressed with numerous projects distinct, yet complementary to the brand. Last year Polestar commissioned artist Thijs Biersteker to help lead in the creation of the interactive We Harvest Wind, an installation inspired by Polestar?s LCA (Life Cycle Assessment) data spotlighting ?information about emissions from materials production, manufacturing, how the type of electricity used when charging affects use phase emissions, and so on.? Suffice to say, the brand isn’t hesitant to use design in a multitude of mediums to further communicate the values and motivations behind their ethos. While Biersteker’s kinetic polymer sculpture might be perceived more as a conceptual exercise, the brand’s latest showroom doesn’t require all too much explanation. It’s simply cool. Cold even.
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