Plazza Jewelry in Villa MarÃa, Córdoba
Plazza Jewelry in Villa MarÃa, Córdoba Shop, Argentina Modern Renovation Project, Architecture Images
Plazza Jewelry in Villa MarÃa, Córdoba
Contemporary Retail Interior Development in Argentina ? design by EFEEME arquitectos
27 Jan 2019
Plazza Jewelry Shop
Architecture: EFEEME arquitectos
Location: Villa del Dique, Córdoba, Argentina, South America
Plazza Jewelry Shop
Located in a busy corner in the city of Villa Maria (Córdoba) since 1963, Plazza has been a jewelry and watchmaking store that remains the same since it?s beginning.
The project proposes a renovation of the whole property (interior and exterior) through the premise of a space that identifies the vision of three generation of jewelers, trying to create a new brand identity that merges origin and future.
In just 39 sqm, the project strategy is solved through a hybrid game between space / function- of position, perspective and circulation. When the customer enters the shop, he visualizes a central counter that brings together the jewelry area as an iconic element.
This centralized arrangement focuses and highlights the main product for sale, and it guides [and gives direction to] the movement of customers inside the premises and reinforces safety protocols, an essential requirement in this business.
The perimeter walls are fully used for product display. It has been solved by a series of superimposed and recessed planes, arranged with an axis of rotation at 45º on which is developed a continuous...
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