Pitaro Showroom, Holon Office Furniture Showroom, Israel Retail Interior, Architecture Images
Pitaro Showroom in Holon
Office Furniture Showroom Building in Israel ? design by Baranowitz& Goldberg Architects
19 Nov 2018
Pitaro Showroom
Design: Baranowitz& Goldberg Architects
Location: Holon, Israel
Pitaro Showroom
Established by artisan Moshe Pitaroin 1962, and run by his daughter and son-in-law, Pitarohas been one of Israel’s leading office furniture importers for over 50 years.

In addition, as their passion for design and artisanship runs deep, the company developed unique manufacturing capabilities, including a specialization in molded plywood furniture.

With the design of the work environment constantly changing, Pitarofelt it was time to reinforce his brand identity as a leading player in the local market, and transform their showroom so that it would duly reflect the newest trends of today’s workspaces. However, when Baranowitz& Goldberg Architects met and heard their story they knew that above all, Pitaro’snew showroom should evoke the recognition that Pitarois first and foremost the a very talented artisan.
The challenge was two-fold. First to detach it experientially from its harsh industrial surrounding, as it is located in the heart of Holon’s old industrial zone; and secondly to create a space with an assertive architectural presence while being elegant and enabling as a backdrop for the furniture exhibited.
With t...