Pinzhen Galeries Flagship Store, Beijing Building, China Tower Images, Chinese Architecture Design
Pinzhen Galeries Flagship Store in Beijing
18 Mar 2020
Pinzhen Galeries
Design: Studio8
Location: Livat Centres, 15 Xin An Street, Daxing District, Beijing, China
Pinzhen Galeries, formerly known as Huaxia Pawnshop, is a jewellery, and luxury goods distribution and service platform with a history of 25 years and a wide range of businesses including pawning, retail, appraisal, maintenance and other services. It is a new retail form advocating a more sustainable product circulation lifestyle.

The original brand image resembled a pure Chinese style and was familiar to and well-received by many consumers. Through the brand upgrade, the biggest challenge was to inherit the traditional elements from the brand?s past, and combine them with a new contemporary and international image.
STUDIO8 believes that the boundaries between cultures are becoming more and more blurred in the contemporary era; however, this does not mean that traditions will be forgotten. Instead it is more likely to see diverse and inclusive cultures and styles harmoniously mixed together. STUDIO8 is a multi-cultural and multi-disciplinary design team established in Shanghai. The practice has always adhered to contemporary design philosophy with respect to traditional local culture and brand culture.

Therefore, in the design process, how to integrate traditional and modern, eastern and western cultures has bec...