P.C. Hooftstraat 140-142 Remodel, Netherlands Building Transformation, Dutch Commercial Facade, Architecture
P.C. Hooftstraat 140-142 Remodel in Amsterdam
2 Apr 2020
P.C. Hooftstraat 140-142
Architects: UNStudio
Location: Amsterdam, North-Holland, The Netherlands

UNStudio has completed the renovation of the facade of P.C. Hooftstraat 140-142 in Amsterdam. P.C. Hooftstraat is one of the most elegant shopping streets in Europe, home to only leading international and Dutch designers, flagship stores and boutiques.

Situated in the heart of the Museum Quarter, between Museumplein and the Vondelpark, shops on the P.C. Hooftstraat are a display of Dutch design, creative heritage and elegance. Taking cues from nearby museums for framing Dutch art, UNStudio?s design for The Looking Glass sets the stage for a unique and distinctive flagship store by reimagining the display of clothes.
The facade of P.C. Hooftstraat 138 is a celebration of textiles, both in form and function; three curved glass panels flow down from the upper floors in a design that mimics billowing transparent cloth. This play with glass creates opening spaces on a pedestrian eye-level that unveil the latest designs.
In a fluid gesture, fashion and architecture come together to represent and celebrate the craftsmanship and geometry of high-end, tailored clothing, creating harmony between aesthetics and function. All this, while keeping true to the original design of the three-windowed vertical division of an ...