Stayawhile offers a standardized, sleek place for those on the go; ?It?s as if Airbnb and Soho house had a baby? A new global network of furnished apartments wants to create a lifestyle brand for business travelers that captures a so-called middle-tier of multi-city ?upscale nomads,? seeking to standardize and upmarket the lodging part of the sharing economy as a better option for corporate housing.
According to Stayawhile CEO Janine Yorio, the focus of the new startup isn?t on the much-hyped digital nomad demographic, those who bounce between far-flung locations due to cheap rent the newfound freedom of telecommuting. They?re aiming for a more mainstream audience, somewhere between those digital nomads looking for cheap rent and wealthy executives who can afford multiple apartments in different cities. The idea is to offer standard, well-designed spaces in various cities, giving those with a multi-city lifestyle flexibility as well as a recognizable place to call home. Users, who must apply for membership and pass credit checks, can also store personal items and clothing in ?trunks? (basically large storage bags) at each location.
The standardization of decor across cities and buildings?all units are studio apartments with private kitchens and bathrooms, and have 50? Samsung televisions, Amazon Echo Dots, Roomcast, Leesa mattresses, Parachute bedding, PuurBody bath and body products, and kitchens and bathrooms stocked by Crate & Barrel?recalls the ?AirSpace? co...