Prices start at less than $100 for a dining chair Hoping to achieve the success of Casper and Warby Parker, direct-to-consumer brands are flooding the home furnishings market.
One newcomer is Inside Weather, a venture capital-funded furniture brand that offers flatpack sofas, chairs, and storage pieces that are made in America, (supposedly) assemble in less than 10 minutes, and can be customized over 30,000 ways.
Founded by Ben Parsa, the former chief operating officer of the shuttered furniture startup Dot & Bo, Inside Weather claims to have solved many of the pain points in furniture shopping with a lineup that is stylish, affordable, and easy to buy. Customers pick a silhouette, then tailor the details?like upholstery, wood finishes, bases, and armrests?to suit their taste. ?We?ve found a way to offer an incredible range of furniture options, a way to manufacture them in a timely manner, and we?ve developed the management software to track and deliver every variable,? Parsa tells Curbed. ?All of this difficult work culminates in one easy, end-to-end experience for the customer, and not only that, but a product that is affordable, custom-made, and easy to use and assemble.?
Oh?and a couple of the pieces are dead ringers for midcentury design classics.

Courtesy Inside Weather
The Nola chair riffs on classic Shell chairs.

Inside Weather?s Vita chair (from $398) looks a lot like the CH07 lounge chair by Hans Wegner for Carl Hansen, an...