Meet Anton Lorenz, the man behind the steel tube aesthetic In 1925, Marcel Breuer designed the Wassily Chair, a sleek seat made from structural pieces of leather bound by a frame of tubular steel. The chair shot a young Breuer to fame thanks to its novel use of metal and cool utilitarian looks. Lesser known is Anton Lorenz?the man who helped make Breuer?s tubular steel designs and many others? a reality.
?Anton Lorenz: From Avant-Garde to Industry,? a new exhibition at Vitra Schaudepot of the Vitra Design Museum in Weil am Rhein, Germany, looks at Lorenz?s legacy as the man behind the Bauhaus? famous ?machined aesthetic.? Lorenz was a designer, but he was first and foremost a businessman who was able to identify the steel tube trend and make it accessible to both designers and customers through his manufacturing ventures.
© Vitra Design Museum, Estate Anton Lorenz
The 100,000th Barcaloafer, Anton Lorenz standing, 1947.

© Vitra Design Museum, Estate Anton Lorenz
Assembling of the Barcaloafer, ca. 1947.

At the time, tubular steel designs were considered exceedingly modern. The reimagining of metal allowed for new forms to take shape?they were light but sturdy, and some designs, like the cantilever chair, seemed to defy physics. ?Like virtually no other material, tubular steel embodied avant-garde ideals of the Bauhaus such as the quest for a ?machine aesthetic? and radically new structural solutions,? the curat...