Menu’s new creative and social space is representative of the Danish brand’s forward-looking design vision and mission.Norm Architects X MenuNorm Architects must surely be one of the busiest and most sought-after creative design studios right now (alongside the likes of Oki Sato at Nendo, Jaime Hayon and Jasper Morrison). Founded in 2008 by architects Jonas Bjerre-Poulsen and Kasper Rønn, Norm Architects has worked closely with Menu (established in 1976), designing a number of its functional, aesthetic wares. Menu’s simple, unaffected philosophy is one that seeks to make the world a better, less complicated and nicer place. With much fervour, Norm Architects is helping the brand to succeed?however small?in its mission.A quiet corner. Godot sofa by Iskos-Berlin.Menu Space reading.Dancing pendant by Iskos-Berlin.Menu SpaceNorm Architects joined forces with Menu to design and make real a new showroom, office and café space?Menu Space. The space is conceived as a place for dreaming up ideas, finding beautiful design, discussing novel concepts, sharing knowledge, co-working and collaborating. Menu’s goal is to build a like-minded community around Menu Space. It might appear to be a clever piece of brand marketing, however Menu?as with many Scandinavian brands doing similar things?is doubtless sincere in its intention. The 21st century presents new ways of working, engaging communities and carrying out trade, and thus a space such as Menu Space mak...