Japanese studio Jun Aoki & Associates has created a distinctive flagship store for Louis Vuitton in Tokyo’s Ginza shopping district with an undulating facade and interiors by architect Peter Marino.

The water metaphor recurs in the entire building: on the glass façade – treated with a dichroic coating – and on the interiors. Here, a giant jellyfish welcomes the customers together with spiral staircases and curved furniture resembling watery elements.

©Daici Ano / Louis Vuitton

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