Little Stories Concept Store in Valencia, Contemporary Spanish Retail Interior Images
Little Stories Concept Store, Valencia
Contemporary Retail Interior in Spain: Shoe Shop ? design by CLAP Studio
14 Feb 2018
Little Stories Concept Store, Valencia Shoe Shop
Design: CLAP Studio
Location: Calle Pintor Salvador Abril 30, Valencia, Spain
Little Stories Concept Store, Valencia

In March 2017, two partners came to CLAP with the desire to create a Shoes Concept Store exclusively for children. They started with a name, ?Little Stories?, and the need to create a strong corporate identity, graphically, to create an interior in accordance with it.

After several workshops with the client, we came up with three key points that reflected the essence of Little Stories: game, simplicity and adaptability.
For the creation of the corporate image we chose a friendly and simple sans serif typography. The corporate image was completed with a system of lines that helps to represent, articulate and express brand identity in different formats.

Once the identity and corporate image of Little Stories had been defined, we started the creation of the concept Store. CLAP?s goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time, highlight the products on display.

The interior of 70 square meters is an open space with large windows that make the interior feel like an enormous shopfront.

The product exhibition is completely a...