London-born Jasper Morrison is a hugely prolific and highly esteemed award-winning industrial designer. Reading Morrison’s brief online biography is enough to inspire awe and amazement at his level of accomplishment. A leading global design figure, Morrison’s approach is modest, his work punctilious and astute, simple and complex. Morrison’s designs are influenced by acute observation and an examination of the world around us: the objects and things that shape our lives, determining how we live and function. His work spans the design sphere in its broadest sense, encompassing furniture, lighting, electrical instruments, architecture, accessories and installations.Jasper Morrison.Super NormalJasper Morrison’s view of good design includes the premise that an object is more appealing when it’s less noticeable. For Morrison, things specifically designed to attract attention are often dissatisfying and lacking a certain something.Pivotal designs, those we often value most, are typically those everyday tools found at home and work, on our travels and in play. Such designs can be looked on as normal and super. In a book titled Super Normal: Sensations of the Ordinary, Jasper Morrison and Japanese industrial designer Naoto Fukasawa, present a collection of objects that are commonplace and discrete; our interactions with such objects are usually automatic and unconscious. ‘Super Normal’ was initially a 2006 exhibiti...