Max Touhey

A broker shares his strategic advice for how to use Instagram, Facebook, and yes, even Twitter in the homebuying process As a former Curbed staffer turned New York City real estate broker, I know a thing or two about the process of buying a home. I?ve also built an Instagram following off of my love of historic houses, dreamy New York apartments, and real estate history. Trust me when I say that social media can be more than a place to post about your life and make everybody jealous of what you?re cooking for dinner: It can be a powerful home-hunting tool.
Whether you?re just starting to consider a purchase or actively looking with a pre-approval letter in hand, you can use Instagram, Facebook, and Twitter as tools to inform your search, keep track of neighborhoods, and even find listings that may not be posted elsewhere. Here?s how: Instagram
Follow brokers?but not for the reason you may think! Yes, most agents harness Instagram to publicize listings in their feed and stories?sometimes teasing properties before they hit the market. But that?s not the main reason why you should follow brokers in your area. Instagram can help you find a broker that you feel is not only knowledgeable but also somebody you can connect with.
Following brokers on Instagram can help you determine if they like the same types of houses you do. Their posts might even help you sleuth out if they are somebody you would feel okay talking on the phone with at 11 p.m. when you receiv...