Ikea?s Space10 imagines the future of self-driving cars
Ideas on what to do with time not spent on driving If you weren?t stuck in gridlock, where might you be" And if you didn?t have to focus on driving, what else might you do" A new autonomous vehicle project by Space10?the Ikea future-forward R&D arm that brought us mealworm meatballs?and the creative agency f°am Studio are proposing answers to those questions.
The Spaces on Wheels project envisions seven autonomous vehicles that are also an office, a farm stand, an AR gaming experience, a doctor?s office, a cafe, a pop-up shop, and a hotel. It?s transportation multitasking.
?The day fully autonomous vehicles hit our streets is the day cars are not cars anymore?they could be anything,? says Bas van de Poel, a creative strategist at Space10. ?The primary function of transportation disappears to give rise to other functions. It could be an extension of our homes, our offices, our local cafe. It?s like comparing a car to a horse; [autonomous vehicles] will be something completely different all together. So what would we like it to be" That?s what we find interesting to trigger conversations about.? Companies are racing to show us tantalizing visions of a future with AVs. Most recently, Volvo debuted a concept for a self-driving sleeping cabin. Spaces on Wheels is another such exercise. Space10 and f°am Studio wanted to explore how people could get from point A to point B doing something more interesting than just sitting in a car. But do we really ne...
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