IKEA Launches New Line, DAJLIEN, of Home Workout Gear
IKEA, the multinational furniture retailer known for its affordable, stylish, and functional furniture, has some big news for its fans. The Swedish company, famous for its flat-pack furniture, designed to be assembled by the customer, is adding another category to its roster of products.
In January 2024, IKEA will unveil DAJLIEN, a limited home training collection that includes 19 versatile products. This collection is intended to support everyday movement and help people establish healthy habits at home.
The Newly Introduced DAJLIEN Collection by IKEA
Photo Credit: IKEA
The DAJLIEN collection is the result of IKEA’s exploration into how to facilitate better and more accessible workouts in our living spaces. The goal is to make it easier for individuals to exercise wherever they choose, making it possible for even the smallest amount of physical activity to be within reach for everyone every day. This idea is reflected in the collection’s name, which is the word “daily” in the accent of Småland, IKEA’s birthplace.
This collection is built on insights gained from visits to homes in New York, Chicago, London, and Shanghai. In-home experiences linked to working out were assessed, and common issues related to motivation, limited space, time constrain...
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