Ikea is releasing a rainbow version of its iconic shopping bag for Pride Month
Get ready to see it everywhere Over the years, Ikea?s ubiquitous blue shopping bag has undergone plenty of reinterpretations?some mind-bogglingly expensive, others merely clever and covetable.
Another bold update is arriving just in time for Pride Month. Ikea will soon offer a rainbow version of the plastic bag called Kvanting. The Swedish retailer partnered with the Human Rights Campaign Foundation to create the bag, which will be available in stores for $3.99 for a limited time. All of the proceeds will go to HRCF?s educational programs for LGBTQ+ youth and families.
Ikea
The new bag has the same boxy shape and plastic-y sheen as the Frakta?only instead of Ikea?s signature blue hue, rainbow stripes wrap around the bag and connect to cheery yellow handles.
In a time when companies vie for demonstrating the most creative show of support during Pride Month, Ikea?s Kvanting bag will not only show allegiance to the LGBTQ+ community, but also make laundry day a whole lot brighter.
The bags go on sale June 1.
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