the work of brooklyn-based design studio HUSH showcases its ongoing investigation towards methods of translating collected data into immersive digital space. the studio?s work is a collaborative effort with clients in such wide-ranging fields as marketing, advertising, retail, and architecture. the concept-driven projects fundamentally serve as a manifestation of gathered statistics into a physical, spatial image of the brand. with each project, HUSH presents a re-interpretation of ?data? as a concept and generative design tool. such gathered data includes the various trends within a workplace environment, the movements and gestures of an occupant, or energy usage statistics within a work of architecture. as the input information is collected in real-time, the digital space is situationally responsive and continuously evolving.  
 
to discuss the complex meaning of ?data as brand,? designboom spoke with HUSH co-founder and partner david schwartz about three of the studio?s most recent projects. 
 
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images courtesy of HUSH
 
 
HUSH worked with capital one to generate a data-driven, ever-changing experience in the company?s campus in tysons, virginia. the environment within the workplace is critical to expressing the culture of the company. together the two groups leveraged internal and external data insights to convey unique trends from various aspects of the company. animated graphic patterns portray associates working in collaborative harmony with both geometric ...