New projects in California and Florida sell a better life now, and a better future tomorrow ?Why not have something great that you can be proud of"? says 57-year-old developer Marshall Gobuty, who?s building and selling a community on Florida?s Gulf Coast he hopes will set a new standard in luxury living.
Hunters Point Pearl Homes & Marina, in Cortez, Florida, promises a ?life well-lived? near pristine beaches just south of St. Petersburg. But in addition to great weather and a waterfront location, the big selling point of this just-completed community is sustainability.
Built in concert with Sonnen, a German firm focused on home-energy storage, and the Florida Solar Energy Center, this collection of 86 homes start at $400,000 without a boat slip and boasts an array of efficiency features like solar panels, battery storage, and smart home technology. The sales website greets potential buyers by anticipating their pride in making a responsible choice, reminding them that ?only a select few will have the opportunity to be part of this movement?a giant leap into the future of homebuilding.?
?You?re not going to compromise luxury, but you also want to do the right thing,? Gobuty says. ?This is an evolution, what homebuilding will be. We have a responsibility. We?re the generation that messed up the planet, and now you have the same generation trying to correct it, without any compromise.?

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