Housing discrimination goes high tech
New ways of advertising homes and apartments and evaluating tenants and potential owners, including tenant selection systems fueled by artificial intelligence (AI), have raised alarm bells among advocates and activists. | Shutterstock
How algorithms, ad targeting, and other new technologies threaten fair housing laws Last year, as the U.S. celebrated the 50th anniversary of the Fair Housing Act, the landmark 1968 law that sought to ban housing discrimination, it was clear that despite decades of progress, there was still much work to be done. The homeownership rate for black Americans stood at 42.3 percent last year, just marginally better than 1970, when it was 41.6, and a report by the National Fair Housing Alliance (NFHA) last month found that housing discrimination cases were on the rise across the nation. Advocates have also sounded the alarm about another emerging threat to housing equality: the rapid adoption of new technologies for selling and renting homes. As the NFHA noted in its 2019 Fair Housing Trends Report, new ways of advertising homes and apartments and evaluating tenants and potential owners, including tenant selection systems fueled by artificial intelligence (AI) and advertising that uses demographic microtargeting to zero in on a certain audience, threaten to perpetuate the systemic discrimination of the past by modern means.
?We don?t have a big enough movement around this issue,? says Lisa Rice, President and CEO of NFHA. ?Many technology fi...
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