Hood Century Is the Future of the Preservation Movement
Dwayne LeBlanc
It?s an Instagram account and brand that?s about ?showing mid-century modern in a dope-ass way,? says founder Jerald Cooper. When Jerald ?Coop? Cooper, a creative director and talent manager, was growing up in Cincinnati?s College Hill in the 1990s, he was into the things most kids were into: sports, rap, and animal cards from Columbia House. He didn?t give architecture much thought.
?I clearly remember the interiors of buildings, but have no real memory of exteriors at all as a kid,? Cooper says.
But the neighborhood, which is known for its abolitionist community and network of Underground Railroad safe houses, has its moments ? if you know where to look.
After a job in the music industry brought him to Los Angeles ? with its mid-century-modern Case Study homes stretching from the hills to the coast, and Googie architecture everywhere in between ? he began to nerd out on architecture. With a trained eye, he returned to Cincinnati this past autumn to visit family. On a walk around College Hill, he spotted three mid-century houses with low-slung, A-line roofs. Cooper didn?t think twice about these single-story brick abodes when he was a kid, but after spending so much time in L.A., he did a double take. He posted the homes to Instagram, and Hood Century got its start in the world.
Courtesy Hood Century
Jerald Cooper is the founder of Hood Century, an editorial brand focusing on the history and preservation of mid-century mode...
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