When our phones take us places A few weeks ago, I found myself standing in the desert outside of Vegas at dawn looking at this and trying to figure out how I got there.
Okay, it?s not that kind of story. I didn?t have a Hangover-like blackout where I woke up miles from my hotel room; I took a Lyft. Although I am pretty sure when I asked my driver to take me to this location at 5:00 a.m. he thought I was going to dig up a dead body or something.

What I was trying to recall, as the sun rose, the hum of the 15 Freeway growing louder in the distance, was where I first learned about this place. As the light started to turn the muted pastel pillars into bright neon towers, more people arrived, all of whom likely discovered this place the same way I finally realized I did: Through a hashtag. This is a public artwork called Seven Magic Mountains and it?s luring thousands of people out into what was previously the middle of nowhere. Although you can see it from the car if you?re driving from Los Angeles to Vegas, most people I talked to said they first saw it in someone else?s feed on Instagram.

Thanks to Instagram, we get to see that this composition is by far the most popular.

People are also doing some pretty imaginative things with their visit. Here are some Pantone chips.

Hey #aigapantone thanks for this! #7magicmountains #sevenmagicmountains #ugorondinone A photo poste...