HARMAY Sheung Wan, Gough Street, HK
HARMAY Hong Kong, Sheung Wan Interior, HK Shop Development, Architecture Images
HARMAY Sheung Wan
Sheung Wan Store Interior Architecture: HK Store – design by AIM ARCHITECTURE
24 May 2019
HARMAY Hong Kong Store
Design: AIM ARCHITECTURE
Location: 11 Gough Street, Sheung Wan, Hong Kong, China
HARMAY in Sheung Wan
Picture this: A bustling, winding, narrow Hong Kong street, packed with shops, restaurants, and food stalls. Shutter gates open and close each storefront; inside, the shelves teem with packages and products. You almost don?t notice it. But still, a second glance – a perforated steel facade, LED lighting, an organized, almost austere unexpected interior, inviting you in from the outside.
In this era of Moments, Stories and Taobao sales, culturally, we are at an intersection. Consumers want convenience but crave experience. Online shopping will never lose its allure, but there?s a real challenge for brands to experiment with the dynamics of modern consumption. HARMAY, the online cosmetics retailer, entered the foray of the physical retail world with its first brick and mortar in Shanghai, designed by AIM in 2017. With this newly opened Hong Kong location, we explored this online/offline duality of the brand even further.
Inspired by the old-school chemists, this Hong Kong apothecary meets modern day boutique where visitors feel the unexpected elevation of shopping and the callbacks and comforts of the digital age convenience.
Walking in, stainless stee...
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