Turning 85 years old (on 20th May 2017), it is a pleasure to wish Dieter Rams a very happy birthday.The Designer’s DesignerDieter Rams, the distinguished German industrial designer, has enjoyed an illustrious career and is still going strong. Rams has steered a steady course through an often turbulent design world, creating intelligent designs with the purposeful stride of a great innovator. Working exclusively with two companies?Braun and Vits??Rams developed a prolific body of work, and has amassed a dedicated following. His ‘Ten Principles for Good Design‘ outline a thoughtful approach to design; appropriately, they have shaped the thinking of many creative minds throughout the years. Dieter Rams is a designer’s designer: once influenced by the Bauhaus and Ulm School of Design, Rams, in turn, has influenced many of today’s industrial designers. Names include Naoto Fukasawa, Jasper Morrison, Konstantin Grcic, and most famously, Jonathan Ive. (1)A classic Dieter Rams.Filmmaker Gary Hustwit?director of Helvetica, Objectified and Urbanized?is making a feature-length documentary on the life and work of Dieter Rams, due for release in late 2017. Photo © Gary Hustwit.Still Going StrongHonouring the 85th birthday of Dieter Rams, Vits? is showcasing a rather special collection of Braun products?’The Strong Collection’. Rams worked with Braun for forty years and was Head of the company’s Design Department from 1961, pe...