Cheongdam Retail, Givenchy Store Gangnamgu, Seoul Building, South Korean Architecture
Givenchy Flagship Store Seoul
Cheongdam Retail Development in South Korea – design by Piuarch, Architects
16 Dec 2017
Givenchy Flagship Store in Seoul
Location: Cheongdam ward, Gangnamgu shopping and fashion district, Seoul, South Korea
Design: Piuarch
Givenchy Flagship Store in Seoul
A building covered by a skin of dark coloured sheets of steel that changes with the light and rests on a glazed base revealing minimalist-style interiors: the new Givenchy Flagship Store in Seoul is a dynamic structure generating varying optical effects.

Designed by Piuarch in partnership with the cerative director of the French fashion house, Riccardo Tisci, the new Givenchy space is located in the prestigious Cheongdam ward of Gangnamgu shopping and fashion district of Seoul.
The fashion?s house store is built over four levels accommodating the various collections. It features simple geometric forms: a cube-shaped structure resting on all-glass ground floor.

The structure is clad with electropolished steel sheets. Its surface features some highly distinctive sculptural traits: undulating, sinuous sheet metal perforated in a regular pattern. As the surrounding landscape changes throughout the day, the skin covering the building in a distinctive dark-coloured shade reflects and deform the light, so that the architecture is perceived in different ways.

The ashlar-work on its surface alludes to Givenc...